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Which IP to Use for Multiple Amazon Seller Accounts

Amazon allows more than one seller account only in defined cases. This guide quotes what Amazon's own pages say about that, then covers the one thing a network can do for an approved account: give it a steady, fixed login address.

What Amazon officially allows

On its Global Selling pages Amazon quotes the Seller Code of Conduct: you may keep only one Seller Central account for each region where you sell, unless you have a legitimate business need for a second account and all of your accounts are in good standing.

The legitimate needs the 2024 page lists are: you own several brands and maintain each one separately; you make products for two different independent companies; or you are invited to an Amazon program that requires a separate account.

Amazon also gives a case that does not count: opening a new account only to sell on the original account's listings, or only to complain about other sellers' products. The 2022 page adds that sellers currently do not need to ask Amazon for approval before opening an additional selling account. The help page G1801 itself needs a Seller Central sign-in, so this page quotes the Global Selling pages instead.

All accounts are judged together

Amazon says every account you hold must follow the selling policies and the Seller Code of Conduct. If one of your accounts breaks them, your other accounts may be affected too, for example deactivated, until all of them are in good standing.

Amazon treats a seller who owns, operates, participates in or has access to several accounts as a seller with several accounts. So who has access to an account is part of the picture, not only the network.

What the official pages say about IP and network

We found no official Amazon page that sets an IP address requirement for sellers, and Amazon says how it finds and decides linked accounts is confidential. This page therefore does not describe how Amazon uses an IP.

What the pages do list, as things to check when accounts end up linked: whether someone else helped operate the account, whether a service provider, agent or VPN tool was used, whether account access information was shared, whether anyone signed in over public Wi-Fi, and whether other networks or devices were used. They advise using only reputable providers and keeping their contracts, and telling everyone with login access not to use unencrypted public networks or change login devices.

One fixed IP per approved account

For each account that Amazon's rules allow you to hold, a steady login environment is simple to keep: give the account its own static ISP IP in the country of the business address you registered, and sign in to that account only through that IP, on the same browser profile or device.

A static ISP IP keeps the same exit address for the whole lease term, so every login of that account comes from the same place, and you can write down which IP belongs to which account. Use a separate IP for each account instead of switching one IP between accounts, and renew before the lease ends, so the account keeps the same address wherever the lease can be extended.

This is a habit for keeping your own records tidy and your logins consistent. It does not turn an account the rules do not allow into an allowed one.

Static ISP or rotating residential

A static ISP IP stays the same during the lease and suits signing in to Seller Central, managing ads and anything else tied to one account over weeks.

A rotating residential proxy changes its exit address with each connection or at set intervals. It suits work that is not tied to an account, such as viewing storefront pages and prices from other countries, and it should not be used to sign in to a seller account.

What an IP cannot change

An IP changes only the network address Amazon sees. It does not change the rules above, the number of accounts you may hold, or any decision Amazon makes about an account. Which accounts you may have depends on your business, and the account's standing depends on how it is run.

If you work with agencies, employees or tools, record who has access and which service is used, as the official pages advise.

Common questions

Does Amazon allow more than one seller account?

Yes, in defined cases. Its pages say one Seller Central account per region, plus a second only for a legitimate business need such as separate brands or companies, and only while all accounts are in good standing.

Do I have to ask Amazon before opening a second account?

The 2022 Global Selling page says sellers currently do not need to ask Amazon for approval to open an additional selling account. The conditions above still apply.

Can two accounts sign in from the same IP?

The official pages we read do not give an IP rule, so we cannot say either way. They do say that a person who owns, operates or has access to several accounts counts as a seller with several accounts. Giving each approved account its own fixed IP keeps your records clear.

Will a fixed IP stop an account from being suspended?

No. Account decisions depend on whether the account follows Amazon's policies. An IP only changes the address Amazon sees.

How to do it with Proxy302

A static ISP lease fits one account per IP: the IP stays fixed while the lease runs and does not rotate. The page on Amazon proxies has the preset and the full setup, and the static ISP page describes the product. For the wider question of how the login country and network type matter, see the guide on which IP to use for an Amazon seller account.

How to do it with Proxy302: steps

  1. Step 1

    Open the static ISP page, choose the country of the account's business address, the term and the protocol, HTTP or SOCKS5. Buy one IP for each account. The protocol is fixed for each IP when you buy it.

  2. Step 2

    Generate the IPs, then open My assets (the console page that holds everything you bought) and copy HOST, PORT, USERNAME and PASSWORD. The Connect page shows a ready example with your own endpoint.

  3. Step 3

    Enter the details of one IP in the one browser profile or device used for that account only, and write down which IP belongs to which account.

  4. Step 4

    Check the exit with https://ipinfo.io/json through the proxy. The country field should match the country you chose.

  5. Step 5

    From mainland China, start the helper tool from the Connect page first and keep it open while you use the proxy.

Prices and limits

A static ISP IP costs US$0.50 for one day and US$7.99 for 30 days, about US$0.27 per day, the same in every country. Availability changes daily and is shown on the order page. There is no free trial, and the smallest purchase is one IP for one day. An IP does not lift a restriction, undo a ban or raise a limit.

Reference links

3
  1. Amazon Global Selling: multiple-account policy and related-account appeal guide (4 June 2024)

    Official documentation · Confirmed on:

    Read on 2 November 2026 (page dated 4 June 2024). It quotes the Seller Code of Conduct: keep only one Seller Central account for each region where you sell, unless you have a legitimate business need for a second account and all your accounts are in good standing. Legitimate needs it lists: several brands each maintained separately; products made for two different independent companies; an Amazon program that requires a separate account. Not legitimate: a new account only to piggyback on the original account's listings or only to complain about other sellers' products. If any account breaks the selling policies or the code, other accounts may be affected (for example deactivated) until all accounts are in good standing. It lists directions for finding what linked accounts, including third-party services and VPN tools, people with access, and shared login information, and advises using only reputable service providers and keeping their contracts, and telling people with login access not to sign in over unencrypted public networks or switch login devices.

  2. Amazon Global Selling: multiple-account policy and related-account appeal guide (3 January 2022)

    Official documentation · Confirmed on:

    Read on 2 November 2026 (page dated 3 January 2022). Same rule as the 2024 page, with the legitimate needs described slightly differently. It says sellers currently do not need to ask Amazon for approval to open an additional selling account. Among the checks it lists for the cause of linked accounts: whether someone else helped operate the account, whether any service (service provider, agent, VPN tool) was used to help operate it, whether account access information was shared, whether public Wi-Fi was used to sign in, and whether other networks or devices were used. Amazon says how it finds and decides linked accounts is confidential business information and cannot be shared.

  3. Proxy302 product facts and price list

    Product observation · Confirmed on:

    Product facts file of the site (values checked against the console, the backend and the price table on 18-19 October 2026): static ISP prices in US$ (1 PTC = US$1), lease terms, protocols and ports, no free trial.

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