Which IP for an Amazon seller account
Learn what Amazon Seller Central sees at sign-in, how to choose a static ISP or rotating residential proxy, and where platform rules set the limits.
BFCM Seller Checklist: Accounts, Network, Ads, Fulfilment
An ordered checklist: platform rules first, then sign-in environment, ads and landing pages, prices and fulfilment.
Five checks, in order
| Item | What to check | How |
|---|---|---|
| 1 Platform rules and dates | Each platform's own campaign dates, registration deadline and entry rules | Quote only the platform's own pages; if a date is not there, find the notice in the seller dashboard, not a repost |
| 2 Sign-in environment | The IP, device, time zone and language used to log in to each store | One fixed IP per store, the same device, time zone and language that match the IP country |
| 3 Ads and landing pages | What buyers in each target country see: ads, currency, language, shipping notes | Look with the official preview tool first, then visit with a local IP and keep screenshots |
| 4 Price monitoring | Your and competitors' prices on each country site | Fixed product list, fixed time of day, record currency and date |
| 5 Dispatch, returns and payouts | Dispatch time, return window, settlement policy | Read the matching pages in the platform policy center and plan staffing to the platform's deadlines |
Source: row 1 dates and entry rules come from TikTok Shop Seller University (US, updated 2026-10-19), read on 12 November 2026; the rest is our own check order, not an official list.
TikTok Shop US BFCM 2026: the key numbers on the official page
| Item | What the official page says | What you do with it |
|---|---|---|
| Campaign dates | 11 to 30 November, Pacific time | Put the dates in your schedule |
| Shop entry rules | SPS of 3.5 or higher; late dispatch rate of 20% or lower over 30 days; AHR ideally above 150 | Compare with your shop's actual numbers |
| Where to register | Seller Center > Marketing > Campaigns | Confirm eligibility in the dashboard |
| Review time | Most applications 5 to 14 business days | Leave time for the review |
| New listings | Create at least 2 weeks before the campaign starts | Create new listings early |
| Longer dispatch time | Orders received 11 November to 5 December get 1 or 2 extra business days (local shipping) or calendar days (international shipping), by period | Plan staffing to the extended times |
| Return window | Items sold 11 November to 31 December can be returned until 10 February 2027; some categories such as electronics and jewelry may keep standard rules | Prepare support and stock for the return window |
Source: TikTok Shop Seller University (US), 2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide, updated 2026-10-19, read on 12 November 2026. Other country sites may differ; follow each seller dashboard.
Sign-in environment: only stability and consistency
Do not switch network, device or time zone right before the sale. Give each store account one fixed, clean IP that matches the country of the registration details, log in from the same device, and keep the browser time zone and language in line with that IP country.
The aim is only that the sign-in environment stays the same from visit to visit. We do not promise that it prevents account linking or any platform action, and each platform's rules are those on its own pages. For Amazon, see our guide on which IP to use.
If you already work from an overseas network, operate from there; building a stable overseas connection is outside this guide.
Ads, landing pages and prices: look at each country
Look at ads with the official preview tool first, then open the landing page through a residential IP in the target country with matching browser language and time zone, and note currency, language, delivery date and returns text. Our Black Friday ads guide has the steps.
For price monitoring, use a fixed product list, a fixed time of day and one recording currency, and do not raise the frequency at the last minute. To see a country site's prices, use the guide on prices in other countries, keep to a few manual visits and follow each platform's terms.
Dispatch, returns and payouts: plan to the platform's own deadlines
The TikTok Shop US guide states extended dispatch and delivery times during the campaign, a return window running to 10 February 2027, and that late dispatch rate affects eligibility. Plan staffing and stock to those dates.
We have not checked payout and settlement rules line by line. TikTok Shop's policy center has a page titled Dynamic Settlement and Reserve Policy; for Amazon and Temu, read the settlement notes in your seller dashboard before you decide how much working capital to hold.
Prepare store sign-in and country checks with Proxy302
Step 1
For long-term store sign-in use a static ISP IP: leased for 1 to 90 days, no rotation during the lease, US$0.50 for 1 day or US$7.99 for 30 days, the same in every country. There is no free trial, and stock for a country is shown on the order page.
Step 2
For short checks of ads and prices in other countries use rotating residential traffic: Budget line US$1.50/GB, Premium line US$5/GB, 195+ countries, 1 GB minimum.
Step 3
Enter HOST, PORT, USERNAME and PASSWORD (HTTP on port 2222, SOCKS5 on port 3333) in the browser profile and confirm the exit country on https://ipinfo.io/json before you sign in or browse.
FAQ
When is TikTok Shop BFCM 2026?
The US-site official guide says 11 to 30 November, Pacific time. For other country sites follow the seller dashboard.
What does TikTok Shop require to join BFCM?
The guide states an SPS of 3.5 or higher (new shops without an SPS need fewer than 3 serious violations in the last 30 days), a late dispatch rate of 20% or lower over 30 days, and an AHR ideally above 150.
Where do I find the Amazon or Temu Black Friday dates?
We could not read their public official pages. Check the campaign and notice pages in your seller dashboard rather than reposted articles.
Should I change my IP or device before Black Friday?
Not at the last minute. Keep one fixed IP per store, the same device and a matching time zone and language; a consistent environment is better than a late change.
Do I need to check ads and landing pages before the sale?
Yes. Use the official preview tool for ads, then visit the landing page from an IP in the target country and check currency, language, delivery date and returns text.
Read next
TikTok Shop proxies
TikTok Shop proxy for sellers: a fixed ISP IP per shop in its market — US, UK, EU, Japan, Brazil, Singapore — and sticky residential exits for Mexico and SEA.
View options and pricing
Check Black Friday ads by country
Check ads and landing pages per country in three layers: Google preview, Meta Ad Library, then a visit from a local IP, with a checklist per market.
ISP proxies (static residential)
Fixed static ISP proxies: a residential-grade IP that stays the same for the whole term. For social accounts, stores and AI tools. HTTP and SOCKS5.
View options and pricingReference links
2
- Proxy302 product facts and price list
Product observation · Confirmed on:
Product facts file of the site, checked 10 November 2026: static ISP lease prices per IP (same in every country), rotating residential per-GB prices, protocols, no free trial.
- TikTok Shop Seller University: 2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide
Official documentation · Confirmed on:
Read on 12 November 2026 (page updated 10/19/2026, US site): the 2026 BFCM campaign runs from Nov 11 to Nov 30 PT; eligibility needs a Shop Performance Score of 3.5 or higher and a Late Dispatch Rate of 20% or lower over 30 days, with an Account Health Rating ideally above 150; register under Seller Center > Marketing > Campaigns; most applications are reviewed within 5-14 business days; create new listings at least 2 weeks before the campaign; variations cannot be added or deleted once a product is registered; dispatch and delivery SLAs are extended for orders received Nov 11 to Dec 5; orders sold Nov 11 to Dec 31 can be returned until Feb 10, 2027.
Ready to try it?
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